Wella Professionals

-42% Wella Professionals Koleston Perfect ME+ Pure Naturals 60 ml verpakking in donkerblauwe doos
Wella Professionals - Koleston Perfect ME+ Pure Naturals - 60 ml
As low as €9.95 Regular Price €17.18
In stock
-54% Wella Color Fresh Mask 150 ml
Wella Professionals - Color Fresh Mask - 150 ml
As low as €11.95 Regular Price €25.90
In stock
-42% Wella Professionals Koleston Perfect ME+ Rich Naturals
Wella Professionals – Koleston Perfect ME+ Rich Naturals
As low as €9.95 Regular Price €17.18
In stock
-36% Wella Professionals Color Touch Rich Naturals
Wella Professionals – Color Touch Rich Naturals
As low as €10.95 Regular Price €17.18
In stock
-36% Wella Professionals ShineFinity Zero Lift Glaze 60ml tube met witte dop
Wella Professionals - ShineFinity 60 ml
As low as €10.95 Regular Price €17.18
In stock
-36% Wella Professionals Ultimate Blonde & Ultimate Repair Voordeelset pakshot van paarse fles, paarse tube en kleine rode pompfles
Wella Professionals – Ultimate Blonde & Ultimate Repair – Voordeelset
€59.02 €91.90
In stock
-35% Wella Professionals Color Touch Deep Browns
Wella Professionals – Color Touch Deep Browns
As low as €11.11 Regular Price €17.18
In stock
-69% Wella Professionals Ultimate Color Travel Value Set Travelsize
Wella Professionals – Ultimate Color Kit Travel Size
€32.83 €104.30
In stock
-34% Wella Professionals Ultimate Blonde Benefit Set
Wella Professionals – Ultimate Blonde Benefit Set
€39.67 €60.00
In stock
Wella Professionals Eimi Gift Box
Wella Professionals – Eimi Gift Box
€55.79
In stock
-33% Wella Professionals - Ultimate Smooth Shampoo, Conditioner, Haarmasker, Silky Milk & Oil Serum Voordeelset
Wella Professionals - Ultimate Smooth Shampoo, Conditioner, Hair Mask, Silky Milk & Oil Serum Kit
€134.29 €201.70
In stock
-49% Wella EIMI Rugged Texture Paste XXL 150 ml
Wella – EIMI Rugged Texture Paste XXL – 150 ml
Special Price €14.95 Regular Price €29.50
In stock
-89% Wella Ultimate Color Shampoo
Wella Ultimate Color Shampoo
As low as €6.95 Regular Price €65.50
In stock
-31% Wella Professionals Ultimate Color Blonde Shampoo
Wella Professionals – Ultimate Color Blonde Shampoo
As low as €7.25 Regular Price €10.50
In stock
-31% Wella Professionals Ultimate Smooth Silky Milk & Oil Serum
Wella Professionals - Ultimate Smooth Silky Milk and Oil Serum
€69.74 €101.80
In stock
-33% Wella Professionals Ultimate Color Conditioner 200 ml
Wella Professionals Ultimate Color Conditioner 200 ml
Special Price €20.95 Regular Price €31.50
In stock
-49% Wella Professionals Invigo Sun Gift Set
Wella Professionals - Invigo Sun Kit
€36.18 €70.30
In stock
-49% Wella Professionals Invigo Sun Kit
Wella Professionals – Invigo Sun Kit
€22.65 €44.40
In stock
-31% Wella Ultimate Smooth 24/7 Silky Milk
Wella Professionals - Ultimate Smooth 24/7 Silky Milk Leave-in
As low as €17.95 Regular Price €25.90
In stock
-31% Wella Ultimate Color Conditioner
Wella Professionals - Ultimate Color Conditioner
As low as €8.95 Regular Price €12.90
In stock
-31% Wella Professionals BlondorPlex Cream Toner verpakking in blauwe doos van 60 ml
Wella Professionals BlondorPlex Cream Toner
As low as €12.95 Regular Price €18.77
In stock
-39% Wella Professionals Illumina Color 60 ml tube naast verpakkingsdoos op witte achtergrond
Wella Professionals – Illumina Color, 60 ml
As low as €11.95 Regular Price €19.72
In stock

What is Wella Professionals and who is it for?

Wella Professionals offers products for three jobs: changing or covering hair colour, caring for the hair and scalp, and styling. The colour range is aimed at both home use and the salon, so some products are simple to use and others need some experience. The care lines are built around a specific need, such as repair, smoothing, moisture for curls or protection of coloured hair. This is why it helps to choose by hair type and goal rather than by brand alone. Colour and care work best together: coloured hair is more porous and loses pigment faster without suitable aftercare. Always read the instructions and do a skin test before colouring, as the product requires.

Hair colour and colour rinses

This group holds permanent colour, tone-on-tone colour and colour rinses. Permanent colour such as Koleston Perfect ME+ Deep Browns changes the shade and covers grey, and it needs a developer mixed in the right ratio. Semi-permanent products like Color Touch Plus are gentler and fade gradually, which suits people who want to try a tone. Always match the developer strength to the result you want: a lower percentage for tone-on-tone, a higher one for more lift. Keep in mind that colour does not lighten dark hair as much as bleach does, and that the result depends on your starting shade.

Tips for application

Mix only what you need and apply to dry, unwashed hair unless the instructions say otherwise. Work in sections and follow the exact development time. Wear gloves and do a skin test beforehand.

Ultimate Blonde for lightened hair

Ultimate Blonde is meant for blonde, lightened and highlighted hair. Lightening opens the hair structure, which can leave it dry and more prone to brassy tones. Products in this line help keep the hair soft and support a cooler look. It will not restore damaged hair to its original state, and it does not change the shade itself. Use it regularly after lightening and combine it with a purple or blue-toned product only if you want to counter warm tones.

View all Wella Ultimate Blonde >

Ultimate Color for coloured hair

Ultimate Color is built for hair that has been dyed. The aim is to keep the colour in place for longer and keep the hair manageable. Wella Ultimate Color Shampoo cleanses gently and works well when followed by the Ultimate Color Conditioner. The Ultimate Color Shine Spray adds shine as a finishing step. Washing with very hot water and using strong clarifying shampoos will still make colour fade faster, whichever line you use.

View all Wella Ultimate Color >

Ultimate Repair for damaged hair

Ultimate Repair is meant for hair that feels weak, rough or brittle after colouring, heat or bleaching. It works on the surface and helps the hair feel stronger and smoother. Fine hair does well with a light amount of conditioner, thick or very damaged hair can take more. Be realistic: split ends cannot be repaired, only trimmed. Regular trims keep the effect of the care visible.

View all Wella Ultimate Repair >

Color Fresh Mask for a tone refresh

Color Fresh Mask is a care mask with pigment that refreshes or shifts the tone between colour appointments. It is used like a regular mask, left on for a few minutes and rinsed out. The effect is light and temporary, so it will not cover grey or change a base shade permanently. Pigmented products can stain towels and light surfaces, so use gloves. Choose a shade close to your own colour for the most natural result.

Invigo care for scalp and sun

Invigo covers a wide range of needs, from colour protection to scalp care and sun care. Invigo Scalp Balance Anti-dandruff Shampoo is meant for flaking caused by dandruff, while Invigo Sun After-Sun Shampoo cleanses hair after sun, sea and chlorine. Check what you need: a shampoo for a dry scalp is not the same as one for an oily scalp. If dandruff or irritation continues, see a doctor or dermatologist, because a shampoo may not be enough.

Frequently asked questions

Can I use Wella hair colour at home?
Many Wella colour products can be used at home if you follow the instructions closely. Always do a skin test first, and ask a hairdresser for advice if you want a big colour change.
Do I need a developer with Wella hair colour?
Most permanent colours need a developer, such as Welloxon Perfect 4% Cream Developer. Semi-permanent products often have their own instructions, so check the packaging.
Which Wella line is best for coloured hair?
Ultimate Color is made for coloured hair, and Invigo also has colour care options. Choose based on your hair type and how damaged the hair is.
Will a care line repair split ends?
No. Care products can make hair feel smoother and stronger, but split ends can only be removed by trimming.
How long does a colour mask like Color Fresh Mask last?
The effect is temporary and fades over several washes. How long it lasts depends on your hair porosity and how often you wash.