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Wella Professionals is a salon brand that covers the full route from colouring to care and styling. Many hairdressers work with it, and several lines are also suitable for use at home. Here you will find permanent and semi-permanent hair colour, care lines such as Ultimate Repair, Invigo and Nutricurls, EIMI styling products, gift sets and tools. That makes it easy to pick a colour, a matching aftercare product and a styling product from the same brand.
Wella Professionals offers products for three jobs: changing or covering hair colour, caring for the hair and scalp, and styling. The colour range is aimed at both home use and the salon, so some products are simple to use and others need some experience. The care lines are built around a specific need, such as repair, smoothing, moisture for curls or protection of coloured hair. This is why it helps to choose by hair type and goal rather than by brand alone. Colour and care work best together: coloured hair is more porous and loses pigment faster without suitable aftercare. Always read the instructions and do a skin test before colouring, as the product requires.
This group holds permanent colour, tone-on-tone colour and colour rinses. Permanent colour such as Koleston Perfect ME+ Deep Browns changes the shade and covers grey, and it needs a developer mixed in the right ratio. Semi-permanent products like Color Touch Plus are gentler and fade gradually, which suits people who want to try a tone. Always match the developer strength to the result you want: a lower percentage for tone-on-tone, a higher one for more lift. Keep in mind that colour does not lighten dark hair as much as bleach does, and that the result depends on your starting shade.
Mix only what you need and apply to dry, unwashed hair unless the instructions say otherwise. Work in sections and follow the exact development time. Wear gloves and do a skin test beforehand.
Ultimate Blonde is meant for blonde, lightened and highlighted hair. Lightening opens the hair structure, which can leave it dry and more prone to brassy tones. Products in this line help keep the hair soft and support a cooler look. It will not restore damaged hair to its original state, and it does not change the shade itself. Use it regularly after lightening and combine it with a purple or blue-toned product only if you want to counter warm tones.
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Ultimate Color is built for hair that has been dyed. The aim is to keep the colour in place for longer and keep the hair manageable. Wella Ultimate Color Shampoo cleanses gently and works well when followed by the Ultimate Color Conditioner. The Ultimate Color Shine Spray adds shine as a finishing step. Washing with very hot water and using strong clarifying shampoos will still make colour fade faster, whichever line you use.
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Ultimate Repair is meant for hair that feels weak, rough or brittle after colouring, heat or bleaching. It works on the surface and helps the hair feel stronger and smoother. Fine hair does well with a light amount of conditioner, thick or very damaged hair can take more. Be realistic: split ends cannot be repaired, only trimmed. Regular trims keep the effect of the care visible.
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Color Fresh Mask is a care mask with pigment that refreshes or shifts the tone between colour appointments. It is used like a regular mask, left on for a few minutes and rinsed out. The effect is light and temporary, so it will not cover grey or change a base shade permanently. Pigmented products can stain towels and light surfaces, so use gloves. Choose a shade close to your own colour for the most natural result.
Invigo covers a wide range of needs, from colour protection to scalp care and sun care. Invigo Scalp Balance Anti-dandruff Shampoo is meant for flaking caused by dandruff, while Invigo Sun After-Sun Shampoo cleanses hair after sun, sea and chlorine. Check what you need: a shampoo for a dry scalp is not the same as one for an oily scalp. If dandruff or irritation continues, see a doctor or dermatologist, because a shampoo may not be enough.