Wella – EIMI Rugged Texture Paste XXL – 150 ml

Rub a small, coin-sized amount between your palms until it warms up and turns creamy, then work it through dry hair from roots to ends.

Focus on the sections where you want the most texture and separation for a sculpted, undone finish.

This paste offers a firm hold level 3, strong enough to keep your style in place throughout the day while remaining flexible enough to rework whenever needed.

Simply reactivate a small amount in your hands to reshape or add extra definition without washing your hair first.

No, this is a matte paste designed to give grip, shape and separation without any shine, so your finish stays natural and never looks greasy.

It is ideal for creating modern, undone styles with a soft, textured movement.

Yes, the formula is suitable for all hair types and lengths, from short cropped cuts to longer layered styles.

It does not contain harsh cleansing agents, so it is safe to use on colour-treated hair without affecting the vibrancy of your colour.

• You can use this paste daily as part of your regular styling routine, applying a small amount each time to avoid product build-up.
• A thorough wash with your regular shampoo easily removes it at the end of the day.
• Start with a pea-sized amount and add more only if extra texture or hold is needed.