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Wella Creatine+
Wella Creatine+ is a professional range of perm and straightening treatments that reshape the hair from within, with creatine added to support the hair structure during the process. The range is built for stylists who work with curls, waves or straight results. This category contains three lines: Wella Creatine+ Curl, Wella Creatine+ Wave and Wella Creatine+ Straight. Which one fits depends on the result you want and on the condition of the hair you start with.
How do perm and straightening treatments work?
Permanent shaping changes the internal bonds of the hair so it can take on a new form. A lotion softens these bonds, the hair is wrapped on rollers or straightened, and a neutralizer then fixes the new shape. This is a chemical process, so the starting condition of the hair matters a lot. Hair that is already damaged, heavily lightened or colored needs a careful approach and a suitable formula. A strand test before a full treatment is good practice. Aftercare also plays a role: gentle washing and regular conditioning help the result last and keep the hair manageable. Creatine in a formula is used to help support the hair structure during treatment, but it does not make a chemical process risk free.
Wella Creatine+ Curl for defined, lasting curls
Creatine+ Curl is meant for creating curls or adding more definition to hair that has little natural movement. The result depends on the rod size you choose, the wrapping technique and the processing time. Smaller rods give tighter curls, larger rods give looser, bouncier shapes. Check the hair condition first, because natural, colored and sensitized hair each call for a different strength of lotion. Always follow the neutralizing step carefully, as this is what sets the curl. For the client, a mild shampoo and a regular conditioner afterwards help keep curls from drying out.
Tips for use
Do a strand test on hair that has been colored or lightened. Do not overload the rods with too much hair, as this leads to uneven curls. Avoid washing the hair for the first day or two after the treatment, unless the product instructions say otherwise.
Wella Creatine+ Wave for soft, natural waves
Creatine+ Wave suits clients who want a looser, more relaxed texture rather than tight curls. It works well for adding body and movement to fine or flat hair that holds a style poorly. Larger rods and a lighter wrapping technique give a natural wave. Note that waves will not stay as defined on very heavy or very long hair, because the weight pulls the shape out over time. The treatment adds movement, but it is not a volume treatment for thinning hair. If the client has colored hair, a suitable perm lotion such as Wella - Colored Perm Lotion - is worth considering.
Wella Creatine+ Straight for smoother, straighter hair
Creatine+ Straight is for clients with frizzy, wavy or curly hair who want a straighter and smoother result that lasts. The straightening cream is applied section by section, processed, rinsed and then fixed with a neutralizer. The result is long lasting but not permanent for new growth, so roots will need a touch up as the hair grows out. Hair that is already heavily damaged may not tolerate the treatment well, so assess the hair beforehand. For hair that is colored, Wella - Straightening Cream for Colored Hair - is a fitting option, and for sensitized hair there is Wella - Straightening Cream for Sensitized Hair -. A matching neutralizer such as Wella Perform Straightening Cream Neutralizer - completes the process.
For which hair type
It suits thick, coarse or very frizzy hair best. On fine hair, be careful with processing time. Afterwards, use a gentle shampoo and a conditioner to keep the hair soft.
Popular products
Wella - Creatine+ - Straight Neutraliser - 1000 ml >