Wella Ultimate Smooth

-36% Wella Professionals Ultimate Repair & Ultimate Smooth Travelsize Value Set 2 x 30 ml
Wella Professionals – Ultimate Repair & Ultimate Smooth Travelsize Value Set 2 x 30 ml
€36.76 €57.80
In stock
-27% Wella Professionals Ultimate Smooth Gift Box
Wella Professionals – Ultimate Smooth Gift Box
Special Price €39.95 Regular Price €54.39
In stock
-33% Wella Professionals - Ultimate Smooth Shampoo, Conditioner, Haarmasker, Silky Milk & Oil Serum Voordeelset
Wella Professionals - Ultimate Smooth Shampoo, Conditioner, Hair Mask, Silky Milk & Oil Serum Kit
€134.29 €201.70
In stock
-31% Wella Professionals Ultimate Smooth Silky Milk & Oil Serum
Wella Professionals - Ultimate Smooth Silky Milk and Oil Serum
€69.74 €101.80
In stock
-31% Wella Ultimate Smooth 24/7 Silky Milk
Wella Professionals - Ultimate Smooth 24/7 Silky Milk Leave-in
As low as €17.95 Regular Price €25.90
In stock
-37% Wella Professionals Ultimate Smooth Shampoo & Conditioner Kit
Wella Professionals - Ultimate Smooth Shampoo & Conditioner Kit
€37.62 €60.00
In stock
-36% Wella Professionals Ultimate Smooth Shampoo, Conditioner, Haarmasker & Oil Serum Voordeelset
Wella Professionals - Ultimate Smooth Shampoo, Conditioner, Hair Mask & Oil Serum Kit
€80.27 €125.80
In stock
-36% Wella Professionals Ultimate Smooth shampoo conditioner oil serum voordeelset
Wella Professionals - Ultimate Smooth Shampoo, Conditioner & Oil Serum Kit
€54.67 €85.90
In stock
-37% Wella Professionals Ultimate Smooth Shampoo
Wella Professionals - Ultimate Smooth Shampoo
As low as €17.95 Regular Price €28.50
In stock
-31% Wella Professionals Ultimate Smooth Oil Serum
Wella Professionals Ultimate Smooth Oil Serum
As low as €17.95 Regular Price €25.90
In stock
-31% Wella Professionals Ultimate Smooth Conditioner
Wella Professionals - Ultimate Smooth Hair Conditioner
As low as €21.65 Regular Price €31.50
In stock
-31% Wella Professionals Ultimate Smooth Mask
Wella Professionals - Ultimate Smooth Hair Mask
As low as €8.95 Regular Price €12.90
In stock

How do straightening creams and neutralizers work?

A straightening cream or perm lotion opens up the structure of the hair so that its shape can be changed. A neutralizer then fixes the new shape again, which makes it just as important as the first step. The result depends on the condition of the hair, which is why products are made for natural, colored or sensitized hair. Choosing the right variant reduces the risk of damage. These are professional treatments: they are not a daily care product and they do not repair hair. Always do a strand test first, follow the exposure time on the pack and never combine them with other chemical treatments without advice. Colored or bleached hair needs extra attention, because it reacts faster than untouched hair.

Straightening cream for sensitized and colored hair

Straightening creams smooth out curls and waves for a longer period. Wella offers separate variants: Wella - Straightening Cream for Sensitized Hair - and Wella - Straightening Cream for Colored Hair -. Pick the one that matches the actual condition of the hair, not the hair you would like to have. Sensitized hair is porous, for example after bleaching, and needs a milder approach. Apply the cream section by section, keep to the processing time and rinse thoroughly before neutralizing. A straightening treatment does not make hair healthier, so plan in some aftercare.

Neutralizers for straightening and perms

The neutralizer sets the result of the treatment, so do not skip it or shorten the time. Wella Perform Straightening Cream Neutralizer is meant for straightening treatments, while Wella Perform Perm Neutralizer is used after a perm. Do not swap them around, as they are formulated for different processes. Rinse the hair well before applying and follow the instructions on timing. If the neutralizer is applied unevenly, the result can look patchy.

Tips for use

Work in sections so every strand is covered. Keep an eye on the clock and rinse thoroughly afterwards. Avoid heat styling and tight hair ties for the first day or so, if the instructions advise it.

Perm lotions for natural, colored and sensitized hair

Perm lotions are used to create curls or waves. Wella - Natural Perm Lotion - suits untreated hair, Wella - Colored Perm Lotion - is made for hair that has been colored, and Wella Perm Lotion Sensitized is for hair that is already weakened. Using the wrong lotion for the hair type is one of the most common reasons for poor results. A perm changes the hair chemically, so a strand test is a sensible first step. The curl pattern also depends on the rod size and the technique, not just on the lotion.

Aftercare for treated hair

Hair that has been straightened or permed benefits from gentle care afterwards. Wella Ultimate Color Shampoo is a sensible choice if the hair is also colored, and Wella - Ultimate Color Shine Spray, can be used as a finishing product. Neither replaces the treatment itself, and neither will undo damage. Use lukewarm water and avoid washing too often in the first days after the treatment.

Popular products

Wella Professionals - Ultimate Smooth Shampoo > Wella Professionals - Ultimate Smooth Conditioner > Wella Professionals - Ultimate Smooth Haarmasker >

Frequently asked questions

What is the difference between a straightening cream and a perm lotion?
A straightening cream makes hair straighter, while a perm lotion creates curls or waves. Both change the structure of the hair and both need a neutralizer afterwards.
Do I always need a neutralizer?
Yes, the neutralizer fixes the new shape. Without it the treatment will not hold and the hair can be damaged.
Can I use these products on colored hair?
Yes, but pick the variant made for colored hair, such as the Colored Perm Lotion or the Straightening Cream for Colored Hair. Do a strand test first.
How long does a straightening treatment last?
The straightened hair stays that way until it grows out, as the change is chemical. New growth at the roots will still have its natural shape.
Are these products suitable for home use?
They are professional products. Uneven application or the wrong exposure time can cause damage, so the treatment is best done by a trained hairdresser.