Wella Elements

What should you look at when choosing Wella Elements products?

The range covers several steps of a colour or shaping treatment, so the first question is what you want to achieve. Permanent colour changes the hair colour lastingly and needs a developer to work. Demi-permanent colour blends in grey or refreshes tone, but it fades gradually. Perms and straightening creams change the structure of the hair and are chosen by hair condition: natural, coloured or sensitised. Care products such as shampoo and spray help to keep colour and scalp in good shape afterwards. Always check the strength of the developer, read the instructions and do a skin and strand test when the product asks for it. Products for structural treatments are best applied by a professional.

Permanent and demi-permanent hair colour

Koleston Perfect ME+ Deep Browns is a permanent colour range aimed at rich brown shades. Illumina Color is another permanent option, popular for luminous results on lighter and mid-length shades. Color Touch Plus is a demi-permanent colour that adds tone and shine and blends grey, without lifting the natural base. It is a sensible choice if you want a softer change or are new to colouring. Demi-permanent colour does not lighten hair, so it will not help if you want to go several levels lighter. Choose the shade based on your natural base and any earlier colour, and mix exactly in the ratio on the pack.

Which developer do you need?

Welloxon Perfect 4% Cream Developer is a lower-strength developer, used when you want to deposit colour with little or no lift. A higher percentage lifts more but is also tougher on the hair. Always follow the mixing ratio of the colour you use.

Lightening and colour correction

Climazon Black is a product for lightening. Lightening is the step that puts the most strain on the hair, so it is best done on healthy lengths and with enough time between treatments. Color Renew Crystal Powder and Color Renew Activator Liquid belong to the colour-removal and correction side of the range. They are meant for reversing or evening out previous colour, not for achieving a new shade directly. After lightening, a toner or demi-permanent colour is usually needed to set the final tone.

Colour refreshing and accessories

Color Fresh Mask is a colour-depositing mask to keep tone vibrant between salon visits. It will not change your colour dramatically, but it helps to counter fading. For application, the Shinefinity Hair Color Brush gives more precise control when applying colour. Color Touch Kit and Color Touch Special Mix are practical if you want to combine shades or need a complete set for a demi-permanent treatment.

Perms and straightening creams

Wella offers perm lotions in different versions: Natural Perm Lotion for natural hair, Colored Perm Lotion for coloured hair and Perm Lotion Sensitized for hair that is already damaged. The same split applies to straightening: Straightening Cream for Colored Hair and Straightening Cream for Sensitized Hair. Choosing the version that matches the hair condition matters, because a wrong choice can cause breakage. After the lotion or cream, a neutralizer is needed to fix the result, such as Perform Perm Neutralizer or Perform Straightening Cream Neutralizer. These treatments are best left to trained stylists.

Scalp care and care for coloured hair

Invigo Scalp Balance Anti-dandruff Shampoo is meant for a flaky scalp and is a care product, not a treatment for hair loss. Invigo Sun After-Sun Shampoo cleanses hair after sun, sea and chlorine exposure. For coloured hair, Ultimate Color Shampoo and Ultimate Color Conditioner form a pair, and Ultimate Color Shine Spray adds shine as a finishing step. Using the shampoo and conditioner together gives the most consistent routine.

Popular products

Wella Professionals - Elements - Renewing Mask > Wella Professionals - Elements - Renewing Shampoo > Wella Professionals - Elements - Renewing Conditioner >

Frequently asked questions