Checkout using your account
Checkout as a new customer
Creating an account has many benefits:

Wella Professionals is een vaste naam in salons als het gaat om haarkleuring, van permanente verf tot kleurspoelingen die in een paar minuten werken. Deze categorie bundelt lijnen voor elke kleurbehoefte: semi-permanent, demi-permanent en permanent, plus blondeerpoeder en bijpassende ontwikkelaars. Je vindt hier onder meer Color Fresh, Color Touch, Shinefinity, Illumina, Koleston, WellaPlex, Magma en Blondor.
Haircolor falls into three broad groups, and the right choice depends on how long you want the result to last. Semi-permanent color coats the hair and fades over several washes. Demi-permanent color uses a low-volume developer, deposits tone and blends grey, but does not lighten. Permanent color opens the hair cuticle so pigment can form inside the hair, which allows lightening and full grey coverage. The developer matters as much as the color itself, because its strength (for example 3%, 6% or 9%) determines how much lift you get. Always do a strand test and an allergy test before coloring, and follow the mixing ratio given for the line. Very damaged hair needs extra care, and a color cannot replace a proper treatment.
Color Fresh is a semi-permanent line without ammonia, meant for refreshing tone or trying a shade without a long commitment. It works well to revive faded color between salon visits. Results fade gradually over several washes. It does not lighten the hair, so it cannot make dark hair lighter. On grey hair it gives a soft tint rather than full coverage. If you want to keep tone between washes, the Color Fresh Mask is a practical addition.
Color Touch is a demi-permanent line that deposits color and adds shine without lightening. It suits anyone who wants to blend a limited amount of grey, deepen a tone or refresh faded color. It is mixed with a gentle emulsion developer and fades gradually instead of leaving a regrowth line. For more grey, the Color Touch Plus version is designed for resistant grey hair. Color Touch is a good choice if you want a softer result than permanent color.
Color Touch Plus is suited to resistant grey. The Color Touch Special Mix is used to adjust or intensify shades. A Color Touch Kit is convenient if you want to get started with the right products together.
Shinefinity is a gloss-type color line for adding shine and adjusting tone, for example to neutralize warm tones after lightening. It is applied to the hair and left to develop for a short time. It adds shine and tone but does not lighten. It is less suited to full grey coverage. Results depend on the starting color, so consider the base before choosing a shade. The Shinefinity Hair Color Brush helps with even application.
Illumina is a permanent line known for a bright, reflective finish on light to medium shades. It is used for lasting color and can cover grey within its shade range. Like all permanent color, it requires mixing with a developer in the right ratio. Illumina Color is the core product in this range. It is a good option when shine and a clear tone are the priority, and less so for very dark base colors that need strong lift.
Koleston is a permanent line that is often chosen for reliable grey coverage and a wide shade range. It gives lasting, even results when mixed with the right developer. Koleston Perfect ME+ Deep Browns is made for rich brown shades. Pair it with a developer such as Welloxon Perfect 4% Cream Developer, depending on how much lift or deposit you need. Permanent color does grow out visibly, so plan a root touch-up every few weeks.
Blondor is a lightening powder for lifting color, and it needs to be mixed with a developer in the right strength. WellaPlex is an additive used during coloring or lightening to help protect the hair structure. It supports the hair during the process, but it does not repair damage that is already there. Magma is a line for creating tone and shine effects on lightened or pre-lightened hair. Always check how much lift your hair can handle before choosing a powder.