Wella Hair Paint & Color Rinse

-42% Wella Professionals Koleston Perfect ME+ Pure Naturals 60 ml verpakking in donkerblauwe doos
Wella Professionals - Koleston Perfect ME+ Pure Naturals - 60 ml
As low as €9.95 Regular Price €17.18
In stock
-42% Wella Professionals Koleston Perfect ME+ Rich Naturals
Wella Professionals – Koleston Perfect ME+ Rich Naturals
As low as €9.95 Regular Price €17.18
In stock
-36% Wella Professionals ShineFinity Zero Lift Glaze 60ml tube met witte dop
Wella Professionals - ShineFinity 60 ml
As low as €10.95 Regular Price €17.18
In stock
-39% Wella Professionals Illumina Color 60 ml tube naast verpakkingsdoos op witte achtergrond
Wella Professionals – Illumina Color, 60 ml
As low as €11.95 Regular Price €19.72
In stock
-54% Wella Color Fresh Mask 150 ml
Wella Professionals - Color Fresh Mask - 150 ml
As low as €11.95 Regular Price €25.90
In stock
-36% Wella Professionals Color Touch Rich Naturals
Wella Professionals – Color Touch Rich Naturals
As low as €10.95 Regular Price €17.18
In stock
Wella Professionals Pure Perfection pakshot van mintgroene tube naast bijpassende langwerpige doos op witte achtergrond
Wella Professionals - Pure Perfection
As low as €19.72
In stock
-35% Wella Professionals Color Touch Deep Browns
Wella Professionals – Color Touch Deep Browns
As low as €10.95 Regular Price €16.94
In stock
-31% Wella Professionals BlondorPlex Cream Toner verpakking in blauwe doos van 60 ml
Wella Professionals BlondorPlex Cream Toner
As low as €12.95 Regular Price €18.77
In stock
-28% Wella BlondorPlex N2 Bond Stabilizer 500 ml
Wella BlondorPlex N2 Bond Stabilizer, 500 ml
Special Price €71.95 Regular Price €99.95
In stock
-29% Wella - Xpress Color - 60 ml
Wella - Xpress Color - 60 ml
As low as €11.95 Regular Price €16.94
In stock
-36% Wella Professionals Color Touch Pure Naturals, 60 ml
Wella Professionals — Color Touch Pure Naturals, 60 ml
As low as €10.95 Regular Price €17.18
In stock
-36% Wella Professionals Color Touch Vibrant Reds 60 ml
Wella Professionals — Color Touch Vibrant Reds, 60 ml
As low as €10.95 Regular Price €17.18
In stock
-36% Wella Professionals Color Touch Special Mix
Wella Professionals – Color Touch Special Mix
As low as €10.95 Regular Price €17.18
In stock
-46% Wella Professionals Color Touch Kit
Wella Professionals – Color Touch Kit
As low as €13.95 Regular Price €25.90
In stock
Wella Professionals Shinefinity Hair Color Brush
Wella Professionals – Shinefinity Hair Color Brush
€2.42
In stock
-31% Wella ShineFinity 00/00 Crystal Glaze 500ml
Wella Professionals - Wella Shinefinity 00/00 Crystal Glaze - 500ml
Special Price €49.95 Regular Price €72.48
In stock
-49% Drie witte potten Wella Professionals Color Fresh Mask 500 ml met grijze etiketten in chocolate touch, pearl blonde en golden gloss
Wella Professionals – Color Fresh Mask – 500 ml
As low as €26.95 Regular Price €52.90
In stock
-23% Wella Professionals Shinefinity Activator Bottle - 1000ml
Wella Professionals Shinefinity Activator Bottle - 1000ml
Special Price €16.78 Regular Price €21.78
In stock
-93% Wella Professionals - Vinyl Gloves
Wella Professionals - Vinyl Gloves
Special Price €1.50 Regular Price €20.57
In stock
-42% Wella Professionals Koleston Perfect ME+ Deep Browns
Wella Professionals – Koleston Perfect ME+ Deep Browns
As low as €9.95 Regular Price €17.18
In stock
-38% Wella Professionals BlondorPlex 9 800 gr
Wella Professionals – BlondorPlex 9 – 800 gr
Special Price €55.95 Regular Price €90.75
In stock
-50% Wella Professionals Color Fresh 75 ml
Wella Professionals – Color Fresh – 75 ml
As low as €13.95 Regular Price €27.90
In stock
-30% Wella Professionals Welloxon Perfect 6% Creme Developer
Wella Professionals – Welloxon Perfect 6% Creme Developer
As low as €2.55 Regular Price €3.63
In stock

How does professional hair color work?

Haircolor falls into three broad groups, and the right choice depends on how long you want the result to last. Semi-permanent color coats the hair and fades over several washes. Demi-permanent color uses a low-volume developer, deposits tone and blends grey, but does not lighten. Permanent color opens the hair cuticle so pigment can form inside the hair, which allows lightening and full grey coverage. The developer matters as much as the color itself, because its strength (for example 3%, 6% or 9%) determines how much lift you get. Always do a strand test and an allergy test before coloring, and follow the mixing ratio given for the line. Very damaged hair needs extra care, and a color cannot replace a proper treatment.

Wella Color Fresh: temporary color and refresh

Color Fresh is a semi-permanent line without ammonia, meant for refreshing tone or trying a shade without a long commitment. It works well to revive faded color between salon visits. Results fade gradually over several washes. It does not lighten the hair, so it cannot make dark hair lighter. On grey hair it gives a soft tint rather than full coverage. If you want to keep tone between washes, the Color Fresh Mask is a practical addition.

View all Wella Color Fresh >

Wella Color Touch: demi-permanent color

Color Touch is a demi-permanent line that deposits color and adds shine without lightening. It suits anyone who wants to blend a limited amount of grey, deepen a tone or refresh faded color. It is mixed with a gentle emulsion developer and fades gradually instead of leaving a regrowth line. For more grey, the Color Touch Plus version is designed for resistant grey hair. Color Touch is a good choice if you want a softer result than permanent color.

Which products to choose

Color Touch Plus is suited to resistant grey. The Color Touch Special Mix is used to adjust or intensify shades. A Color Touch Kit is convenient if you want to get started with the right products together.

View all Wella Color Touch >

Wella Shinefinity: gloss and tone

Shinefinity is a gloss-type color line for adding shine and adjusting tone, for example to neutralize warm tones after lightening. It is applied to the hair and left to develop for a short time. It adds shine and tone but does not lighten. It is less suited to full grey coverage. Results depend on the starting color, so consider the base before choosing a shade. The Shinefinity Hair Color Brush helps with even application.

View all Wella Shinefinity >

Wella Illumina: permanent color with a luminous finish

Illumina is a permanent line known for a bright, reflective finish on light to medium shades. It is used for lasting color and can cover grey within its shade range. Like all permanent color, it requires mixing with a developer in the right ratio. Illumina Color is the core product in this range. It is a good option when shine and a clear tone are the priority, and less so for very dark base colors that need strong lift.

View all Wella Illumina >

Wella Koleston: permanent color for full coverage

Koleston is a permanent line that is often chosen for reliable grey coverage and a wide shade range. It gives lasting, even results when mixed with the right developer. Koleston Perfect ME+ Deep Browns is made for rich brown shades. Pair it with a developer such as Welloxon Perfect 4% Cream Developer, depending on how much lift or deposit you need. Permanent color does grow out visibly, so plan a root touch-up every few weeks.

View all Wella Koleston >

Wella Blondor, WellaPlex and Magma

Blondor is a lightening powder for lifting color, and it needs to be mixed with a developer in the right strength. WellaPlex is an additive used during coloring or lightening to help protect the hair structure. It supports the hair during the process, but it does not repair damage that is already there. Magma is a line for creating tone and shine effects on lightened or pre-lightened hair. Always check how much lift your hair can handle before choosing a powder.

Frequently asked questions

What is the difference between semi-permanent and permanent hair color?
Semi-permanent color coats the hair and fades over several washes, while permanent color changes the color inside the hair and grows out as regrowth. Only permanent color and lightener can make hair lighter.
Does Color Fresh cover grey hair?
Only partly. Color Fresh gives a soft tint on grey, not full coverage. For more coverage, choose Color Touch Plus or a permanent line such as Koleston.
Can I use Wella color without a developer?
No, Color Touch, Illumina, Koleston and Blondor are all mixed with a developer. Without it the color does not develop correctly. Follow the mixing ratio for the line you use.
Is WellaPlex a treatment for damaged hair?
No. It is an additive used during the coloring process to help protect the hair. It does not repair existing damage.
Do I need to do a strand test first?
Yes, a strand test shows the final shade and how your hair reacts. Do an allergy test as well, at least 48 hours before coloring.