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Goldwell Elumen gives your hair a stunning, deeply intense color without the use of hydrogen peroxide. Choose from a rich collection of shades that bring your hair shine and vitality. Whether you want gray coverage, a subtle tint, or a striking color change — here you'll find everything you need. Discover our full range and find your perfect match.
Elumen Goldwell works fundamentally differently from traditional hair dye. The direct dye penetrates deeply into the hair shaft without oxidation processes, which means your hair does not have to undergo harsh chemicals. The result is an intense, long-lasting color with exceptional shine. The formula is particularly suitable for anyone who cares for their hair consciously and still wants to achieve a professional color result at home. See the full brand range for more inspiration.
Goldwell Elumen colors are available in a wide palette of warm, cool and neutral shades — from deep dark brown to intense red and radiant blonde. The shades can be mixed with each other, allowing you to achieve a fully personalized result based on your hair color and the desired final shade. If you are dealing with stubborn gray hair, choose the pk@all variant which is specially developed for maximum gray coverage.
When choosing your shade, consider your current hair color: a lighter starting color gives more vivid and brighter results, while dark hair makes the color deeper and more intense. Unsure between two shades? Always choose the slightly lighter option so you avoid surprises. The Goldwell elumen color chart on the packaging helps you estimate how the color will turn out on your specific hair type.
Goldwell Elumen hair color stands out due to the unique ionic bonding technology that attaches the dye directly to the hair structure. This provides a long-lasting color result with minimal hair strain. Your hair will feel soft and cared for after the treatment and will look mirror-shiny. Combine the color treatment with the matching care line for optimal color adhesion and a longer lifespan of your hair color. See all options in our range on Haarshop.com.
The Goldwell elumen shampoo is specially developed to preserve color intensity and prevent drying out. Use it consistently after every hair wash for the best results. By choosing a color-specific shampoo your hair color will stay clearer for longer and you will prevent premature fading of your favorite shade.
Goldwell Elumen pk@all is the specific formula developed for maximum gray coverage on stubborn hair. Thanks to the pre-treatment technology, the hair shaft opens so the dye can bind optimally, even to the most stubborn gray hair. The result is an even, intense color that stays beautiful for weeks. Follow the steps on the packaging carefully and prepare your hair with the recommended pre-treatment for the best final result. Order today and benefit from fast delivery.
Always start with dry, oil-free hair for the best color adhesion. Apply Elumen evenly from ends to roots and allow the processing time to complete. Rinse thoroughly afterwards with lukewarm water and finish with the accompanying conditioner. This way you maintain a radiant color result for weeks without having to go to the hairdresser.