Goldwell – Elumen Hair Color

Instead of penetrating and altering the hair with ammonia and oxidants, Elumen bonds to the hair fibre using a different chemical process, leaving the internal structure untouched. This is why the colour appears so vibrant while the hair keeps its natural strength.

Yes, Elumen can be applied to both natural and previously coloured hair. Since it works without ammonia or peroxide, it avoids further stress on hair that has already been chemically processed.

Elumen offers an extensive range of tones, so there's something for every style preference:

• Soft, understated shades for a natural finish
• Bold, statement-making fashion colours
• Custom mixes for a fully personalised result

Because the pigments bond deeply into the hair fibre, the colour stays intense and long-lasting, with noticeably less fading than conventional colourants. The exact duration depends on hair type, wash frequency and aftercare routine.

Since Elumen works entirely without ammonia and oxidants, it does not compromise the hair's structure, making it a gentler option for hair that needs extra care. As with any colour treatment, it's still recommended to do a strand test beforehand.