Davines – Alchemic Shampoo Tobacco – 280 ml

Apply the shampoo to wet hair, work into a lather, and leave it on for 3–5 minutes to allow the pure pigments to deposit fully. Rinse thoroughly and repeat if necessary. For maximum colour enhancement, use it consistently at every wash.

Yes, this shampoo is specifically formulated for both naturally and colour-treated hair with medium-brown to light-brown tones. Its gentle, sulfate-free cleansers protect the hair cuticle, helping to extend the life of your colour and keep it looking vibrant for longer.

The formula is built around three core components:

• Pure pigments – intensify and brighten brown hair tones with every wash.
• Provitamin B5 – deeply hydrates and nourishes the hair fibre.
• Gentle cleansers – free from sulfates, parabens, and silicones, ensuring a mild yet effective cleanse.

You can use this shampoo as your regular cleanser every time you wash your hair. Because the pigments are deposit-based and non-permanent, regular use gradually builds up and maintains a richer, more luminous brown tone without over-processing or damaging the hair.

Most users notice enhanced depth, warmth, and shine in their brown tones after just a few washes. With consistent use, the pure pigments build up progressively, delivering a visibly richer colour and a healthy-looking finish — without the commitment of permanent hair dye.