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Davines
Davines is an Italian hair care brand known for combining sustainable, research-driven formulas with a strong focus on styling and finish. The range covers everything from everyday shampoo and conditioner to targeted lines for curls, colour-treated hair and scalp care. Within this category you'll find full product lines such as OI, More Inside, MOMO and Naturaltech, alongside individual shampoos, conditioners and styling products suited to different hair types and needs.
How is the Davines range structured
Davines organises its range into distinct lines, each built around a specific hair concern rather than one universal formula. Some lines focus on hydration and softness, others on volume, curl definition, colour protection or repair. Styling products are grouped separately under More Inside, offering a wide range of textures from lightweight sprays to strong-hold clays and waxes. Choosing the right line usually starts with identifying your main hair concern: dryness, frizz, lack of volume, damage or fine, flat hair. Shampoo and conditioner within the same line are formulated to work together, so pairing them tends to give the most consistent result. Styling products can be combined across lines depending on the finish you want, whether that's shine, texture or hold.
Davines Shampoo and Conditioner basics
Davines shampoos and conditioners are split across several lines, each targeting a specific hair type or concern rather than offering one generic formula. This makes it easier to match a product to your actual hair condition instead of picking based on marketing alone. A shampoo cleanses and prepares the hair, while the matching conditioner within the same line detangles, softens and reinforces the intended effect. Using shampoo and conditioner from the same line usually gives a more predictable result than mixing lines at random. Fine hair generally benefits from lighter formulas, while dry or damaged hair needs more nourishing or repairing ingredients.
Davines OI: shine and softness for normal to thick hair
OI is Davines' line for adding shine, softness and manageability, developed with a Roucou oil complex. It suits normal to thick hair that needs smoothing without heaviness, and it's not primarily designed for very fine, flat hair. The OI Conditioner works well after the shampoo to detangle and add slip, while the OI All-In-One Milk is a practical leave-in option for daily styling and heat protection. Beyond hair, the line also includes body care such as OI Hand Balm and OI Body Wash for those who like a consistent scent and finish across hair and skin.
Davines More Inside: styling for every finish and hold
More Inside is the styling range within Davines, covering a wide spectrum from texturizing powders to strong-hold clays and sprays. Products like the More Inside Strong Hold Hair Spray or More Inside Strong Moulding Clay suit styles that need to stay put all day, while the More Inside Shine Wax or Shimmering Mist are better for a softer, glossier finish. There are also volume-focused products such as the More Inside Volume Boosting Mousse for fine or flat hair, and curl-specific formulas like the Curl Moisturizing Mousse. Because the range is so broad, it helps to think first about the hold level and finish you want before picking a product.
Choosing between hold levels
Light and medium hold products, such as the Medium Hold Pliable Paste, suit natural, movable styles. Strong hold options like the Strong Hold Cream Gel or Extra Strong Hold Hairspray are better for precise, long-lasting styles or fine hair that needs more support.
View all Davines More Inside >
Davines MOMO: hydration for dry hair
MOMO is Davines' moisturising line, built for dry or dehydrated hair that lacks softness and shine. It's not designed to repair structural damage, so severely chemically treated hair may need a more targeted repair line instead. The MOMO Conditioner helps restore softness and ease of combing after washing with the matching shampoo. This line suits hair that feels rough or straw-like but isn't necessarily damaged, more a hydration issue than a repair one.
Davines NOUNOU: repair for damaged and very dry hair
NOUNOU is formulated for damaged and very dry hair, offering more intensive repair than the MOMO line. It's aimed at hair that has been weakened by heat styling, chemical treatments or environmental stress, rather than hair that's simply a bit dry. The NOUNOU Conditioner for Damaged and Very Dry Hair is designed to be used regularly alongside the shampoo to help rebuild softness and manageability over time. Results build up gradually with consistent use, so it's not a one-wash fix for severely damaged hair.
Other Davines lines for specific needs
Beyond the core lines, Davines offers several targeted ranges: VOLU for fine, flat hair that needs body, SU for hair exposed to sun and salt water, DEDE for a lightweight everyday routine, LOVE Curl and LOVE Smoothing for curly or frizz-prone hair, MELU for strengthening lengths prone to breakage, MINU for colour-treated hair, and Naturaltech for scalp-specific concerns. Heart Of Glass is a lighter, blonde-focused line with a different aesthetic and scent profile. Each of these lines addresses a distinct concern, so it's worth choosing based on your main hair issue rather than the newest release. Combining products from too many different lines at once can dilute the intended effect of each.