Davines – Alchemic Shampoo Silver – 280 ml

Yes. The Davines Alchemic Shampoo Silver is specifically designed for colour-treated platinum and cool blonde hair, as well as naturally grey or white hair. Its sulphate-, silicone- and paraben-free formula gently cleanses without stripping colour or moisture.

The shampoo contains pure violet pigments that work on the principle of colour theory: violet sits opposite yellow on the colour wheel, so it directly counteracts unwanted yellow and brassy tones. With each wash, the pigments deposit onto the hair shaft, keeping blonde and silver shades cool and true to tone.

For best results, use it once or twice a week as your regular shampoo. If your hair is very prone to brassiness, you can increase the frequency. On other wash days, a gentle moisturising shampoo is recommended to maintain the ideal balance between toning and hydration.

Panthenol, also known as provitamin B5, penetrates the hair shaft to nourish and deeply hydrate from within. It helps protect the hair against dryness and breakage, leaving each strand noticeably softer, smoother and more resilient after every use.

With regular use you can expect:

• Neutralised yellow and brassy tones for a cooler, more polished colour result
• Enhanced brightness and depth in platinum, silver and cool blonde shades
• Soft, silky and well-hydrated hair thanks to the panthenol-enriched formula
• Long-lasting shine without weighing hair down