Davines – Alchemic Shampoo Golden – 280 ml

Apply the shampoo to wet hair, work into a lather, and leave on for 1–3 minutes to allow the pigments to take effect. Rinse thoroughly and repeat if necessary. For best colour results, follow up with a matching Alchemic conditioner.

This shampoo is gentle enough for regular use and can replace your everyday shampoo. For optimal colour enhancement, use it at every wash. The colour-boosting effect is non-permanent and will gradually fade if you switch to a different shampoo.

Yes, absolutely. The formula is free from sulphates, silicones, and parabens, making it gentle on colour-treated hair. The mild, naturally derived cleansing agents wash the hair without stripping or fading your colour.

The shampoo combines several carefully chosen ingredients:

• Pure pigments – intensify and brighten golden and honey-blonde tones.
• Panthenol (Pro-Vitamin B5) – strengthens the hair structure and adds resilience.
• Naturally derived cleansing agents – gently cleanse without damaging the hair or colour.
• Moisturising agents – keep hair soft, supple, and shiny.

Many users notice brighter, more vibrant golden tones after just a few washes. With continued use, the shampoo helps maintain a luminous, freshly toned look between salon visits. Results may vary depending on your natural hair colour and porosity.