Redken

Paula Kent is co-founder of Redken Laboratories and began her career as an actress in the 1950s. At that time her hair was heavily bleached, which had a great impact on Paula's fine hair and sensitive scalp. Due to allergic reactions to the products used on set, Paula decided to take action. She sought a solution from hairdressers and dermatologists, but no one could help her. That was the moment Paula wanted to help others who experienced the same problems. She decided that high-quality products needed to be developed and that hairdressers needed more knowledge.

The formulas of the Redken products

This is how Paula, together with her hairdresser Jheri Redding, started with three products and an education program for hairdressers. The products were developed with formulas based on three principles;

Protein technology
An acidic pH of 4.5-5.5
The products were to be recommended exclusively by recognized cosmetologists

Through these formulas, Paula caused a true revolution in the professional haircare industry. The name Redken is derived from the names of the founders, Paula Kent and Jheri Redding.

Achievements of Redken

The 1960s Actress Paula Kent and hairdresser Jheri Redding began the founding of Redken.
The 1970s Redken focuses with the education program on science and business. In addition, Redken opens the first Redken symposium for 500 hair professionals.
The 1980s A revolution in hair color, Shades EQ Equalizing Color Gloss, is introduced. In addition, Redken is launched in 13 countries worldwide.
The 1990s Redken is sold to the world-famous company L'Oréal. In addition, the Redken Exchange is started, a source of information for the hair industry.
The 2000s Redken becomes a partner with the famous hairstylist Guido. In addition, Redken plays a major role in backstage beauty and sends artists to fashion weeks worldwide.
The 2010s Various product innovations appear, such as Curvaceous, Blonde Idol and Redken Styling's Pillow Proof Blow Dry.
2014 Redken adopts new ways to communicate and connect, such as social media, the website, animated merchandising in salons, videos and influencers.

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