Naïf

In 2013, Jochem and Sjoerd became fathers for the first time. They then discovered to their surprise that even baby care products contained harmful ingredients. That was the moment Naïf was born: care products for babies and children, made with natural ingredients that baby's skin really needs. These ingredients are not only good for the skin, but also for our planet. No unnecessary extras, just what you need. It soon became apparent that not only babies and children were fans of Naïf. Adults began using the care products as well. Now there is a complete range available for all ages. Because you too deserve good, simple skincare, made with natural ingredients.

No-nonsense skin care, that's what Naïf stands for.

Skin care as it is meant to be, without harsh chemicals, mineral oils or chemical preservatives. But just ingredients like avocado, tomatoes, Macadamia nuts, sweet almonds and flaxseed. Nothing more, nothing less. Because your skin deserves only the very best and the most logical. No-nonsense skincare.

Naïf natural skincare also aims for 'Clean Ocean'

The goal: zero waste by 2021. Many chemicals in cosmetics disappear, whether through the shower drain or via the ocean, into the environment. That's why Naïf skincare products do not contain harsh chemicals, microplastics or ingredients that can affect marine organisms. In addition to the contents of our products, we are also committed to sustainable, 100% recycled packaging, refill packaging and a clear resource plan.

What is not in the products of Naïf?

We think it's important that you know what you put on your skin. Therefore, we would like to tell you what is not in our products.

• Mineral oils.
• PEG and synthetic emulsifiers.
• Parabens.
• Allergenic fragrances.
• Phenoxyethanol.
• Essential oils.

The products are free of these ingredients because we believe in the power of natural care. We want the best for your skin, which is why we choose pure ingredients that respect and protect your skin. And you know what's also nice? All of Naïf 's skincare products are 100% vegan and animal-tested. That means there are no animal products in them and we don't test them on animals. That's how we contribute to a better world, and that feels good, right?

Why choose Naïf natural products?

Are you looking for honest skincare for your baby, your children and yourself, free of chemical additives, mineral oils or harsh chemicals? Then Naïf natural skincare is just what you need. Pure quality, without harmful ingredients, but products that benefit baby skin, children's skin and also adult skin.

Is Naïf suitable for all skin types?

Naïf care is suitable for all skin types and skin conditions. The Naïf natural skin care is especially for dry and fragile skin, as well as skin that lacks moisture. For mature, oilier facial skin, the Naïf skincare may be too rich. Not sure what your skin type is?

Benefits of Naïf skincare

Naïf skin care and Naïf shampoo will not damage your skin and hair, but rather nourish and care for it. In addition, the Naïf natural skin care will not affect your hormonal balance, so any woman can use the Naïf care products. Also, Naïf products are suitable for the very young, newborn babies and children, or Naïf baby. Dry skin and skin with eczema benefit from Naïf natural skin care products.