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The Color Vitality line is specially designed to keep color-treated hair beautiful and protected from external influences. It renews and enhances the vibrancy of colored hair and neutralizes unwanted yellow tones in blonde hair. The Color Vitality shampoo and conditioner holds color up to 3x longer and restores shine to colored hair. The Color Vitality Blonde Shampoo and Treatment add brilliance to blonde shades and prevents yellowing of bleached hair, highlights and natural blonde hair.