La Riché Directions Rubine 88 ml is a rich, semi-permanent hair dye in a deep ruby-red shade. This luxurious color radiates strength, warmth and elegance — perfect for anyone who loves a bold yet stylish look. The formula contains no ammonia, peroxide or PPD and is enriched with nourishing ingredients that keep hair soft, silky and shiny. Ideal for full-colour applications or to add extra depth to red tones. The La Riché Directions Rubine delivers intensity without damaging the hair.
Key features
- Deep ruby-red color with intense shine.
- Nourishing, conditioning formula.
- Free from ammonia, peroxide and PPD.
- Vegan and cruelty-free.
- Suitable for all hair types, especially pre-lightened hair.
- Long-lasting, even color result.
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