La Riché Directions Flame 88 ml is a fiery semi-permanent hair dye in an intense orange-red shade. This striking color radiates warmth, energy and personality — perfect for those who dare to stand out. The gentle, conditioning formula contains no ammonia, peroxide or PPD, so it does not damage the hair. Thanks to its conditioning effect, hair feels soft, supple and healthy after coloring, with a brilliant shine. Ideal for creative colorings or refreshing existing shades.
Key features
- Fiery orange-red hair color with intense shine.
- Conditioning formula that keeps hair soft.
- Free from ammonia, peroxide and PPD.
- Vegan and cruelty-free.
- Suitable for all hair types.
- Long-lasting result when used on pre-bleached hair.
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