La Riché Directions Cerise 88 ml is a vivid semi-permanent hair dye in a deep cherry-pink shade that gives hair a striking, glossy color boost. The gentle formula is free from ammonia, peroxide and PPD, so it doesn't damage the hair. This nurturing hair color is perfect for those who dare to experiment with creative hues or want to accentuate highlights. Thanks to its conditioning properties, hair remains soft, smooth and shiny.
Key features
- Deep cherry-pink shade with intense shine.
- Conditioning, nourishing formula.
- Free from ammonia, peroxide and PPD.
- Vegan and cruelty-free.
- Suitable for all hair types.
- Easy to apply and rinse out.
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