L'Oréal Professionnel Serie Expert Vitamino Shampoo is a professional formula with powerful antioxidants that protect hair color from fading and help prevent further damage to the hair fibre. The shampoo cleanses and cares for the hair, restoring shine. The shampoo protects hair from color fading for up to 8 weeks.* When used with the Série Expert Vitamino Conditioner.
L’Oréal Professionnel, founded in 1909, stands for craftsmanship and the science of hair care. The profession of hairdressing will never be replaced by machines — a statement by founder Eugène Schueller that remains relevant today.
Main benefits
- Protects your hair color from fading.
- With consistent use, provides up to 8x longer protection against color fading.* When used with the Serie Expert Vitamino Shampoo and Conditioner.
- Gives a natural shine.
- Leaves hair feeling soft and protected.
- Gently removes impurities from the hair.
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