Semi-permanent colour that gives you intense fashion shades with supreme ease!
The KIS KeraDirect Direct Colour Cream contains intense fashion shades that can be mixed together for endless colour variations. Ideal for boosting natural hair. KeraDirect Colors are ready-to-use — no developer needed. You can apply this dye to both dark and light hair, though the shades look best on lighter (blonder) hair.
KIS KeraDirect is extremely easy to apply, but fades somewhat with each wash. On average the colour will stay vibrant for about 2–3 washes.
Available KIS KeraDirect shades:
- KIS KeraDirect - Purple
- KIS KeraDirect - Blue
- KIS KeraDirect - Tulip
- KIS KeraDirect - Turquoise
- KIS KeraDirect - Red
- KIS KeraDirect - Teal
- KIS KeraDirect - Clear (to lighten colours)
- KIS KeraDirect - Smoke (to darken colours)
Additional advice for KIS KeraDirect
- Wear gloves during application and avoid skin contact.
- Protect the skin at the hairline with cream or skin oil.
- Do not use to colour eyelashes or eyebrows.
- Be aware that KeraDirect Colors can transfer and may stain clothing or plastic.
- Mix with Clear for lighter tones such as pastels or to brighten colours.
- Mix with Smoke to make colours darker and less vibrant. Smoke is especially suitable for maintaining grey shades.
- Be mindful of Smoke's blue undertone when used on bleached hair with residual yellow tones.
- Vivid colour results are best achieved on the lightest possible base level.
- You can achieve this with a bleach wash or lightening treatment.
- For best colour uptake we recommend not using a finishing conditioner or treatment before applying KeraDirect.
Directions for use
- For vivid shades or light pastels, pre-lighten hair to at least a light blonde level.
- Apply KeraDirect generously to thoroughly washed, towel-dried hair.
- Rinse KIS KeraDirect thoroughly with warm water after 15–30 minutes processing time.
- Optionally finish with the KIS KeraShield Leave In.
The KIS KeraDirect Direct Colour Cream is available in a 200 ml tube.
Order your favourite shades now and we will make sure they arrive quickly at your home!