Kérastase - Genesis - Shampoo / Hydra-Fortifying Bain - 250 ml

The shampoo is enriched with two key active ingredients:

• Edelweiss stem cells – help strengthen the hair fiber, boosting its resilience against breakage.
• Ginger root – works to fortify the scalp and hair fibers, supporting reduced hair loss caused by breakage.

Together, these ingredients provide a strengthening and protective effect from root to tip.

Yes, the Kérastase Genesis Bain Hydra-Fortifiant is formulated with an ultra-gentle cleansing base, making it safe for use on colour-treated hair. It effectively cleanses the scalp and hair fibers without stripping colour or causing dryness, so your shade stays vibrant while your hair gets the strengthening care it needs.

You can use this shampoo as often as needed as part of your regular hair care routine. Because the formula is ultra-gentle and designed for fine or oily hair, it is suitable for frequent use — even daily — without weighing the hair down or drying out the scalp. For best results, follow up with a Kérastase Genesis conditioner or mask to maximise the anti-hairfall benefits.

For optimal results, follow this two-step cleansing method:

1. Wet your hair thoroughly, then apply a small amount of shampoo starting at the top of the scalp, working towards the sides and the nape. Use your fingertips to gently massage the scalp to loosen sebum and impurities, then rinse thoroughly.
2. Apply a second small amount of shampoo, emulsify it between your hands, and work it through the lengths. This second lather will produce more foam to cleanse the hair from root to ends. Rinse thoroughly.

After each wash, hair feels lighter, fortified, and ready for further treatment. For visible improvements in hair strength and a noticeable reduction in hair loss due to breakage, consistent use over several weeks is recommended. As with most professional hair care routines, the best long-term results are achieved by combining this shampoo with other products from the Kérastase Genesis range.