Joico InnerJoi Blow Dry Lotion 150 ml gives you the choice: blow-dry or air-dry, always with protection. Provides thermal protection up to 232°C when blow-drying, plus 72 hours of protection against frizz and humidity, for a soft, shiny finish. Our Inner Joi™ Style formulas deliver the styling you want without harsh ingredients, from blowouts to beach waves, for a flawless look.
Key benefits
- 96% naturally derived ingredients*.
- Use with heat or let hair air-dry.
- Reduces frizz caused by humidity for 72 hours**.
- Protects against thermal damage up to 232°C.
- Leaves hair feeling soft and looking shiny.
*According to the Global ISO 16128 standard, 86%-98% naturally derived means that plant- and mineral-based materials and water, all undergoing limited processing, make up at least 86%-98% of the formulas.
** vs. untreated hair, 85% RH conditions.
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