Joico Colorful Anti-Fade Shampoo is specially formulated for color-treated hair. It gently cleanses the hair so the color remains vivid and intense. The shampoo removes impurities, adds a beautiful shine, hydrates, strengthens the hair and provides 3x more resistance to breakage.
Key benefits
- For color-treated hair.
- Gently cleanses.
- Keeps color vivid and intense for up to 8 weeks.
- Adds a beautiful shine.
- Hydrates the hair.
- Strengthens the hair; provides 3x more resistance to breakage.
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