Joico Blonde Life Violet Shampoo, 300 ml

This shampoo contains violet pigments that neutralise unwanted yellow and brassy tones in blonde, lightened, or grey hair. The purple pigments work on the principle of colour correction — violet sits opposite yellow on the colour wheel, effectively cancelling out warmth for a cooler, brighter result.

For best results, use the Joico Blonde Life Violet Shampoo 1 to 2 times per week in place of your regular shampoo. Using it too frequently may cause a subtle violet tint to build up on very light or porous hair, so alternating with a standard shampoo is recommended.

Yes, the Joico Blonde Life Violet Shampoo is specifically formulated for colour-treated blonde hair. It is safe for use on:

• Bleached or lightened hair
• Highlighted or balayage hair
• Natural blonde and grey hair

The formula is designed to be gentle on chemically processed hair while maintaining colour vibrancy.

Apply the shampoo to wet hair, lather, and leave it on for 1 to 3 minutes before rinsing thoroughly. For a more intense toning effect — for example when brassiness is more pronounced — you can extend the processing time up to 5 minutes. Always rinse well with lukewarm water afterwards.

With consistent use, you can expect:

• Reduced yellow and brassy tones
• Brighter, cooler-looking blonde shades
• Maintained colour freshness between salon visits
• Cleaner, healthier-looking hair overall

Results are typically noticeable after the first few uses and improve with continued application.