What exactly is hyaluronic acid?

Hyaluronic acid is a substance produced naturally by the body that is known for its exceptional ability to attract and retain moisture, up to 1000 times its own weight in water! It has been used in skincare for years to hydrate the skin, make it look plumper and reduce fine lines. It is light, quickly absorbed and suitable for almost every skin type.

But... why use it in hair care?

Just like skin, hair needs moisture to stay healthy. Dry, brittle, or wavy hair in particular can quickly become frizzy or look dull when it is dehydrated. By adding hyaluronic acid to your hair care routine, you give your hair an intense hydration boost without weighing it down. The result? Silky soft, smooth, and shiny hair that is easier to style and less prone to frizz.

Meet the new Moisture Kick Hyaluronic Serum

This new moisturizing serum has been specially developed for normal to dry, wavy hair and offers:

  • An intensive moisture boost that lasts up to 72 hours
  • Smooth, frizz-free hair with up to 95% more shine (vs. untreated hair)
  • A super-light, fast-absorbing formula that doesn't weigh hair down
  • 2% hyaluronic acid and the unique Moisture Complex for long-lasting hydration
  • Cell Equalizer Technology for smoother hair fibers and improved manageability

Is serum good for dry hair?

If you're dealing with dry, dull, or frizzy hair, you've probably tried everything: nourishing masks, leave-ins, oils... but what about serum? Does it really work for dry hair, or is it just another product on your shelf? Short answer: yes, serum is great for dry hair—as long as you choose the right one and use it correctly. A hair serum is usually lighter than an oil or mask and works mainly on the outside of the hair. It attracts moisture and helps retain it, while reducing frizz and adding shine. You can think of it as a protective layer that prevents your hair from drying out further while providing a smooth, soft finish. That's why you often notice the difference most in hair that frizzes, breaks, or feels straw-like: a good serum can help transform your locks from dry and dull to smooth and shiny.

What makes a serum suitable for dry hair?

Choose a formula with moisturizing ingredients that soften and protect the hair fiber, such as:

  • Hyaluronic acid
  • Glycerin
  • Panthenol
  • Light silicones for shine and protection

One example is BC Bonacure Moisture Kick Serum. This serum has been specially developed for dry and dehydrated hair and contains hyaluronic acid derivatives that bind moisture, while the lightweight formula smooths the hair without weighing it down.

How do you use the serum?

Apply a small amount to towel-dried hair, distribute evenly over the lengths and ends, and then style as desired. The serum is absorbed instantly, leaving your hair feeling fresh, light, and nourished. What makes your skin glow now does the same for your hair. The new Hyaluronic Serum from Moisture Kick gives your hair exactly what it needs: deep and long-lasting hydration, a healthy shine, and frizz control, all without compromise.