It sounds so simple: wash your hair and create a routine for yourself. Yet we get lots of questions every day: What is the best hair washing routine? What is the right order of products? Should I use a hair mask instead of conditioner? Is it really necessary to wash twice with shampoo? Your hair type also plays a role: dry hair requires intensely nourishing products, while fine hair needs a lighter routine.

The right hair care routine is a combination of cleansing, nourishing, and protecting, tailored to your hair type and needs. With all the products, trends, and online advice out there, it can sometimes be unclear where to start. That's why we created this blog: a clear, step-by-step routine that gives your hair exactly what it needs.